Hand Blender Market Growth to 2020 Driven by Growing Urbanization and Increasing Women Employees

Press Release

Globally, urbanization has witnessed a steady growth of hand blender market. There is an increase in the emergence of cities, accommodating the shifting populace and fueling the growth of the housing market, and also driving the demand for innovative kitchen appliances. As the rural workforce moves to cities, the development of infrastructure intensifies to house the incoming population. It can lead to an increase in disposable income, putting consumers in a better financial position to spend on consumer appliances, especially those which provide ease in cooking and support better eating and lifestyle habits.

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The improved functionality and performance of hand blenders are the primary growth drivers for hand blender market. Additionally, factors such as advances in technology have resulted in the development of advanced and automated hand blenders, which in turn will foster its demand during the predicted period.

The hand blender market report also anticipates that given the volume of production, the Chinese and international vendors that have production facilities in China will be in an advantageous position to manufacture and distribute hand blenders across the globe.

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According to the 2016 report, the rise in the number of working women has led to an increase in disposable income in dual-income households and a change in lifestyle. Increasingly busy schedules in women’s personal and professional lives have resulted in the emergence of time and energy-saving home appliances such as hand blenders. Therefore, the increase in employment rates of women is contributing to the growth of the global hand blender market.

EMEA accounted for about 56% of the total market share in 2015 and is expected to grow at a CAGR of about 8% during the forecast period. Growing culinary interests and the rising demand for portable kitchen appliances that are easy to use will drive the hand blender market in EMEA during the forecast period.

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The global hand blender market is characterized by the presence of well diversified international and regional vendors. However, as international players are increasing their footprint, regional vendors are finding it difficult to compete with them, especially in terms of product quality, technology, and price.

Key players in the Global Hand Blender Market: Braun, Breville, Cuisinart, and Philips.

Other Prominent Vendors in the market are: Electrolux, Esge, K-Tec, Panasonic, Russell Hobbs, Vitamix, and Whirlpool.

Further, the hand blender market report states that counterfeit products are copies of more expensive original products and are manufactured to take advantage of the market value and brand name of real products. The key factor that encourages the production of such counterfeit products is the low production costs. This maligns the image of the original companies whose products are being copied and sold. They may lose the consumers’ trust, which can inhibit the growth of the market.

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