Macromark (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention and monetization, is weighing in on a medical practice earning $40,000 in revenue through a direct mail campaign.
Virtuosa GYN, a medical practice out of San Antonio, Texas, needed to promote the opening of two new offices. The company chose to utilize newsletters through a focused direct mail campaign that included both current and potential patients. (Source: “Virtuosa GYN Case Study,” PostcardMania.com; http://www.postcardmania.com/case-studies/medical-services/virtuosa-gyn, last accessed April 25, 2016.)
“This was obviously a big deal for this practice,” says Dave Klein, president of Macromark. “Opening two new locations takes a lot of work and planning in order to be successful. The fact that they turned to direct mail marketing shows how much confidence they had in the platform yielding positive results.”
According to Dr. Susan R. Crockett, owner of Virtuosa GYN, the campaign generated $40,000 in revenue after just one mailing. The list consisted of just 3,000 targets.
“Imagine how excited this medical practice must have been to receive that kind of response, and all of that from just one mailing,” Klein adds. “This certainly isn’t typical, but it’s always interesting to see when a campaign hits this hard.”
Crockett says Virtuosa decided to use newsletters so there was enough space to describe all that was happening with the opening of two new locations. The information contained in the letter was geared towards past and present patients, but written in a way that new patients could get some value from.
“The copy is always a big key,” Klein explains. “It’s important to convey a very precise message, and obviously Virtuosa was able to communicate its message at a high level. The proof is in its success.”
Klein explains that any business can achieve similar success if they focus on campaign goals and take the time necessary with each step.
“That doesn’t mean one can send out one mailing and make $40,000, but that success is predictable if planned for accordingly. Direct mail marketing is about precision,” he concludes.
Macromark Inc. specializes in providing targeted and relevant consumer and business lists used for prospecting, lead generation, and direct marketing sales. The company is one of the largest direct mail and targeted-list brokers in the U.S. and provides additional services in e-commerce, insert media, print media buying, and database marketing services.