SalonTouch Studio has posted a blog entry which describes suggestions that are focused on improving the revenue of a salon business without the need for going after new customers. The tips do not require salon owners to start new marketing campaigns or to spend resources for unneeded advertising. The methods don’t require purchasing new spa software. The seven tips are based on good old human interaction. The tips are not magic, they are based on simply paying attention to the existing customers and serving them as well as possible.
According to the website post, more visits plus more spending by salon clients will bring in more revenue. In addition, satisfied and loyal customers will tell others about the business. Word-of-mouth is an effective and free method of advertising which also brings more revenue. The post goes on to list seven ways in which salon owners can demonstrate better client relations.
Paying attention to random comments by customers can be a pathway to connections with the clients interests and events. Remembering to ask about a child’s graduation or a promotion will help the client feel more notable. Being on time for appointments is another way for salon owners and workers to show that the customer’s time is respected. Don’t be in a rush to get to the next customer.
When there are a few minutes available, checking up on a customer via a phone call, text message, or email will show an awareness of the customer that is above and beyond the usual practices. A positive attitude is one which makes customers want to be in the presence of the salon owner. When possible, offering discounts or rewards for loyalty is a way to retain good customers. Showing appreciation through use of “Please”, “Thank you”, or “excuse me” is common courtesy but is not always found in personal relationships.