Santa Cruz’s Mick’s Automotive Asks Clients to Help Choose New Spokesperson

Press Release

Mick’s Automotive, Inc., Santa Cruz’s top choice for Japanese-auto service for over twenty years, reached out to loyal customers for help with choosing a new spokesperson. Mick’s Automotive customers are invited to watch and comment on four videos now available at the company’s YouTube channel, pointing out their favorite and detailing how the selected spokesperson best represents the business. As part of this fun event, Mick’s Automotive will be offering special surprises to existing customers throughout the month of May, and happily introducing new ones to the best Toyota, Honda, and Subaru service in Santa Cruz.

“Ever since we opened our doors more than twenty years ago, we have focused on building close, productive relationships with our wonderful customers,” said Mick’s Automotive owner Tracy Cotten, “As a result, our loyal clients know better than anyone what we are about. Whether for regular maintenance for a Mitsubishi or Nissan or an urgent Subaru repair, we have built up a proud reputation as the place to go for Japanese-auto service in Santa Cruz. We couldn’t think of a better way of picking a new spokesperson than to survey those who know us best, and we’ve got some great surprises in store for them, too.”

Even while they have been favorites among American buyers for forty years or more, Japanese-made cars and trucks continue to grow in popularity. With a record-setting 3.6 million Japanese-badged vehicles sold in 2014, Americans appreciate even more than previously the quality, value, and performance that country’s manufacturers have built up such a strong record of delivering.

For over twenty years, Mick’s Automotive has been Santa Cruz’s top source for effective, affordable, highly informed help with Japanese passenger vehicles. Serving the owners of every make from Acura to Toyota, the company’s highly trained technicians deliver service that goes beyond even what dealerships offer, but at much lower prices.

As a result, Mick’s Automotive has built up an area-leading base of highly loyal customers, regularly securing superlative reviews and enthusiastic referrals for those in need of a Toyota technician, a Subaru mechanic, or any other assistance with a Japanese vehicle. Faced with the need to engage a spokesperson, Mick’s Automotive decided that its customers would be more qualified than anyone else to choose.

Mick’s Automotive clients are therefore invited to head to the company’s YouTube channel to become familiar with the candidates and cast their own votes. Mick’s Automotive representatives will gather the feedback left in the comments for each video and use these results to help choose the company’s new spokesperson. In celebration of the event and over twenty years of service to the Santa Cruz community, Mick’s Automotive will also be presenting customers with special surprises every week in May.

About Mick’s Automotive, Inc.:
Committed from the start to providing customers with what they and their vehicles need, Mick’s Automotive has been Santa Cruz’s top choice for Japanese-auto service for over twenty years.