The plugin is being built in partnership with Automattic, the parent company of WordPress.com, and helps translate news stories to Facebook’s Instant Articles format.
Currently, as seen in the link above, the plugin is available on Github and is open source; developers can submit reports directly to the Github community.
Unlike Google Posts, where content appears exclusively in Google search query results, Instant Articles creates content specifically for Facebook, but every Instant Article either through WordPress or not has a corresponding mobile Web article that serves up in search results.
Instant Articles will be open to all publishers – of any size, anywhere in the world – at Facebook’s F8 conference in San Francisco on April 12.
The open-source WordPress publishing platform now powers more than 25 percent of sites on the web so “we are excited to help millions of publishers all over the world bring the Instant Articles experience to their readers”, he added.
When Instant Articles opens up to all publishers next month, those using standard WordPress templates will be able to activate the plugin to create Instant Articles. Thanks to the new plugin, it will now be easier than ever for those same content creators, from blogs to media houses, to correctly adapt and format their articles for Facebook’s mobile reader. In some cases where publishers customized their site has to tweak the plugin according to their needs. The social network also made it possible for publishers to track article data and traffic through comScore and other analytic tools.
Publishers: Are you looking forward to getting your hands on Facebook Instant Articles?
For example, the plugin recognizes the image found in this Foreign Policy article and specifies the correct markup so the photo renders properly in the Instant Article.
The program has been somewhat controversial, however, as publishers raised concerns over how ad revenue would be shared between Facebook and those who produce the content.