After a successful launch onto Amazon U.S. last week, Wagglies’ brand new Probiotics for Dogs with added prebiotic are entering their second week of being on sale.
The second week of a product launch is often where a brand and product settle into their true Amazon rank position after a short-term rank boost of a launch. Wagglies hope that their dog probiotics will be able to hold rank both long-term and short-term.
Wagglies’ dog supplements contain 5 strains of probiotic and 1 added prebiotic – an ingredient that the brand were keen to include in their powder supplement mix. A prebiotic isn’t usually included in probiotics as it’s an expensive ingredient to use but its benefits for canines is undeniable. Prebiotics enhance the effectiveness of probiotics but ensuring safe delivery of acidophilus enzymes to the gut and intestines.
“It’s been a really long process planning and developing our probiotics for dogs to get them to this stage so it’s really rewarding to see that they’re now for sale on Amazon U.S.” said Dan Clayton, Founder of Wagglies, “Now that we’re entering our second week of being on sale on Amazon, this is where the game gets really tough. Our launch has given us a real short-term boost but we’ve now got to fight for long-term rank in our product category.”
The brand hope that Wagglies customers will give their new product a go and that first-time buyers will be willing to give their canine supplements a chance.
“We know how important owners feel that their probiotics decision is and we hope that they will trust us with their dog’s health.” continued Dan, “We’ve spent a lot of time developing and refining our custom formula and we’re really proud of it. Not only are the ingredients natural and high quality, the powder mix itself is manufactured in a GMP and FDA approved lab for extra safety and quality. Each batch is made in the USA too.”
The brand have previously successfully launched two products onto Amazon U.S. and UK – Wagglies’ Dog Nail Clippers and Puppy Training Pads.
Wagglies Probiotics for Dogs are now available in a 6oz bag (∼ 2+ months supply) from Amazon U.S.: http://www.amazon.com/Wagglies-Probiotics-Dogs-Pre…