Ethnicraft Online Opens New Showroom in Tan Boon Liat Building

Press Release

Ethnicraft Online, Singapore’s first online furniture store, is pleased to announce further expansion of its Singapore operations. The company has just opened a new showroom in Tan Boon Liat Building, located in the heart of town, aimed at offering customers greater convenience.

“We are thrilled to announce the opening of our new showroom at Tan Boon Liat Building. The showroom will offer customers a more intimate shopping experience, through a curated collection of our most popular products, at a convenient location,” said Ethnicraft Online’s Marketing Director, Katrien Bollen.

Ethnicraft Online was launched in Singapore in 2012 to provide customers with high quality, stylish and affordable solid wood furniture combined with a convenient shopping experience. It now offers a wide range of teak and oak furnishings from Belgian brand Ethnicraft, which has been producing solid wood furniture for almost 20 years and are known for their quality, style, and sustainability.

The new showroom at Tan Boon Liat Building, located in the heart of town, is a ten minutes’ walk from Outram and Tiong Bahru MRT and is now open to the public. Furniture hunters will be able to experience the design and quality of a curated selection of Ethnicraft Online’s best-selling products in person at the new space, which spans over 1,600 square feet. Items on display include popular extendable dining table furniture designs and bedroom furniture sets.

Those interested in viewing a more complete range of the company’s offerings can also visit its Eunos showroom, which houses a more extensive collection in its 3,000 square feet space.

Bollen adds, “Customer service is part of our DNA and we are committed to providing a fuss-free experience. That’s why both showrooms are open daily, from 10am to 7pm, so shoppers can pop by at their convenience, even on weekends and public holidays.”

Both showrooms complement Ethnicraft Singapore’s online furniture store, where shoppers can pick from its teak, oak, Mr. Marius, Universo Positivo and Notre Monde collections, from the comfort of their own homes.

As part of its dedication to offering quality products and superior customer service, the company continues to offer its ‘10 Services’, which includes a lifetime warranty for all solid wood furniture and complimentary delivery services, and more.

About Ethnicraft Online

Ethnicraft Online made its entrance into Singapore in 2012, as the first online branch of international furniture brand Ethnicraft. Since then, it has expanded into Kuala Lumpur, Malaysia, and Shanghai, China. The company offers functional, beautiful and eco-friendly solid wood furnishing. Take a pick from its contemporary teak or oak collection, the playful Universo Positivo series or vintage-inspired Mr. Marius collection. Quality customer service and convenient shopping form the company’s DNA, so customers are guaranteed a one-of-a-kind piece with a lifetime warranty and complimentary maintenance.